ProForm Nutrition - Brand

ProForm Nutrition Product Brand

ProForm Nutrition
This project involved designing a brand and labelling system for ProForm Nutrition supplement line. Design must be versatile so as to easily include new products with minimal extra work. Brand must be consistent with contemporary brands (ON cited as an influence) but different enough so as to distinguish itself on the shelf and from its standard packaging.

The client was not keen to interrogate the packaging itself, opting for label design. With the plethora of products like this on the market I still firmly believe that a packaging solution would have been worth the investment (for instance a tub with a handle that could be repurposed as a kettlebell etc.) 

Nevertheless with the slightly more impoverished option, I used several examples of different visual indicators for flavour and/or product type.
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