Power Training Solutions
I work quite often with local gyms and trainers and always find branding in this regard a huge challenge. Trying to stay away from cliché imagery and phrasing is incredibly difficult. This client is Conor Power (owner of Crawford Fitness) who was looking to brand his own personal training endeavours.
It took a bit of time to tease the solution out of the word forms and to step away from the Still Time and Stencil fonts and just thicken up Azo Sans Uber to create the "power base" if you will.
This included web work: powertrainingsolutions.fitness
Using the word form and natural gift of the name "Power" after lengthy consultation yielded the final solutions below: